GEELONG residents hoping for something to liven up the old rug shop in the city will be able to have their cake … and eat it too.

That’s because a new dessert bar is set to open in the now vacant shop at the corner of Moorabool and Ryrie Streets.

Cake Bar is a project by a group of five sweet tooths who are seeking to fill a niche in Geelong’s cafe market.

They secured the lease to the ground floor corner shop at 152 Moorabool St through Darcy Jarman real estate agent Sarah Nightingale.

Charles Corby is a local partner in the business, which includes Melbourne restaurateur Nadia Atwa and siblings Kaisser, Rose and Samantha Khater, who are behind Sydney sweet treats company Khater Co.

Tradies have gutted the former rug store but Mr Corby explains the vision for the bar is grand.

“We’ve got this huge circular bar, which will be Geelong’s only round bar, that’s 360 degrees with chairs all around it and the bartenders in the middle,” he said.

Mr Corby said the alcohol and specialty coffees would be displayed behind, near an open kitchen where patrons could watch creations come to fruition.

A massive cake window would face Moorabool St, he said.  “It will be quite electric in here, really pumping with all window seating and couches, really alive.”

Mr Corby said the quintet all had hospitality and dessert backgrounds.

“It started when our grandma allowed us to lick the bowl, but there’s nothing out there for us now,” he said. “You don’t want to go out to a restaurant, you just want to go out and have some cake and coffee at night. You don’t have to get drunk, you don’t have to have dinner.”

Cake Bar is scheduled to open on December 9 and will open from midday to midnight, seven days.

Mr Corby said the site had plenty of goodwill because people wanted to see change after the rug store.

“The council has been so good, even before we got the lease,” he said.  “We’ve got alfresco heating, gas heating outside, it’s really going to revitalise the area.”

The dessert bar is the fourth business to take out leases at the key Geelong intersection, with three moving into the ground floor shops at the T & G Building.

Colliers International real estate agent Jonathon Lumsden said a barber shop and a photography business had secured two leaseholds after Baatique relocated to the corner shop recently.

He said negotiations were also progressing with potential tenants for the T & G basement.